Jena Alliance Life in Focus lecture: Funded! An introduction to storytelling for researchers

Dr. Guiseppe Marzio


Funded! An introduction to storytelling for researchers

Many scientific innovations fail not because the science isn't right but because they don't get attention and funding.

Why is it so hard to pitch science? And what does it take to create an irresistible fundraising story?

About Guiseppe Marzio

He is a scientist and founder of a communications company called Chiaro – which is Italian for clear and brilliant. They are known for their Strategic Storytelling Accelerator, a training program for CEOs of Health & Life Science startups preparing for fundraising. Over 100 CEOs have already followed their program and raised more than 170 million euros. They also work for leading healthcare organizations, from academia to biotech to big pharma.

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