Jena Alliance Workshop: Impact Strategy Training – Skills to succeed

online via zoom

Do you feel under pressure to produce impact both within, but definitely beyond academia? But time is a scarce resource! And you are not yet sure how to build a successful impact strategy in the first place?

The training provided by the Jena Alliance will give you a first introduction and solid foundation to build your own impact strategy. You will learn strategic communication skills that increase your visibility, sharpen your profile and enables you to strengthen your career milestones. The training is based on the latest research evidence and takes a unique relational approach to enable you to deliver significant and lasting impact with your research.

Training date: 18 January 2024, 9am - 3.30pm via Zoom

This event is open to all Jena Alliance doctoral researchers.

Please register by 12 January here.

Training content:

Stakeholder Analysis: We use social network analysis tools, so you know who your target groups are and who to engage.

Working with Stakeholders: We look into the questions: What is the message each of you wants to get across? How can you do this strategically?

Social Media: We will address how to use social media platforms, collect stories of success and failure and discuss potential risks, so you are equipped to build your personal online strategy for success.

What empowers impactful communication? As a trained mediator I will take you on a journey to see conflicting interests from different angles and show you how to build trust and credibility on- but definitely offline.

Tracking and evaluation of your impact: We cover the basics of impact evaluation and elaborate reasons and tools to track and quantify your impact, to enable you to build and evaluation routine and adapt your impact/outreach/stakeholder/communication strategies.

About the instructor: Dr. Rosmarie Katrin Neumann

Rosmarie loves impact, communication and to connect and empower people. As a trained mediator, science communication trainer and former communication network researcher, she has countless pieces of evidence, stories, methods and tools to help you develop your impact strategies for your career success. Find out more about Rosmarie and connect via X @RosmarieKatrin, LinkedIn or her Website.

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